What Happens In The Arctic
Does Not Stay In The Arctic
Brief:Visual identity and art direction for an exhibition with Svenskt Tenn, Beckmans College of Design & Beijerinstitutet. Consisting of printed matter, spatiality, studio photography and website. Made together with Molly Schedin and Olle Ljung.
How do you present the terrifying reality of climate changes to an audicence that has to listen? Making a neutral inviting design, with calm colors and factual language. The handout visualising the many layers of the ancient ice in the Arctic region. The logo visualising the circular context.
The rapid warming of the Arctic right now is part of a larger, circular context. The consequences of our actions in turn circulate back to us. By looking at the cycle of nature, our impact within the Arctic Circle that surrounds the Arctic, we highlight how everything is interconnected and that nothing exists in isolation.
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