Avtryck — Beckmans Examensutställning 2026
Brief: Visual identity and art direction for Beckmans graduation exhibition 2026, and attract people to the exhibition.
Beckmans graduation exhibition is a chance to take place in a larger context and position yourself in the direction you want to take. We have chosen to portray this year's theme with a wax seal as a quality stamp and with the signet ring as a symbol of belonging and community: We are the graduating classes of the bachelor's programs at Beckmans College of Design 2026. Avtryck in turn becomes a symbol of establishment and self-confidence that shows that graduation is not a nostalgic summation, but an opportunity where a new direction takes shape. Consisting of a campaign video for social media and website, printed matter, spatiality, website and exclusive silver rings for all the graduating students.
Made together with Emmy Seeger, Linn Sehlstedt and Olle Ljung.
Link to website and full length campaign video.
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